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How to turn your business website into a vital marketing tool

How to turn your business website into a vital marketing tool

by on January 15, 2020

A business’s website is one of its most important assets.

When they are deployed correctly and nurtured properly, a website can provide a business with a constant supply of new customers and income and augment other marketing efforts.

Here’s how to make your business website the centrepiece of your marketing strategy.

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How to boost your presence without setting up new premises

How to boost your presence without setting up new premises

by on November 24, 2019

If you seem to have hit a brick wall with your efforts to spread the word about your business, you might think the obvious step forward would be to open a new store or office elsewhere.

After all, "out of sight, out of mind"... right? Well, yes - but your presence isn't just on the street...

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A guide to launching your business website

A guide to launching your business website

by on August 26, 2019

You can't expect your business to scale when it doesn't have a website of its own.

Customers depend increasingly on the web to look for the products and services they need. Without establishing an online presence, it will be difficult to compete within your niche, let alone generate sales that will be integral to the growth of your business.

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Determining what content is appropriate to your website

Determining what content is appropriate to your website

by on May 20, 2019

Providing quality content is one of the cornerstones of online ecommerce.

Links, images and CTAs (call-to-actions) are all housed within the content you provide. Whether you run a blog or an online store, it is important to offer great content for your readers. It is almost effortless to get quality content these days, thanks to outsourcing services and content marketplaces.

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Tips to make your website more secure

Tips to make your website more secure

by on January 6, 2019

As business trends shift toward the digital world, your business’s website and digital presence become all the more important.

In many ways, your website is a reflection and microcosm of your business. A good user-friendly website typically reflects a business that is up-to-date and thriving.

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US digital lifestyle media company Refinery29 is set to launch its UK website

by on November 23, 2015

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