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Find out more about NFC – a small technology with a big future

by on January 9, 2018

If you’ve heard of NFC but are not exactly sure of what it is, how it works or how you can use it, then this article is for you.

NFC or Near Field Communication, to give it its full name, is technology which is becoming increasingly common in all areas of life. It has countless applications and is used by businesses, healthcare organisations, education establishments and can even be used in our homes. [more…]

1 in 4 UK shoppers intend to make a contactless payment with their smartphone in the next 12 months, says MasterCard

1 in 4 UK shoppers intend to make a contactless payment with their smartphone in the next 12 months, says MasterCard

by on June 6, 2016

Following the recent UK launch of Android Pay, new MasterCard figures show that one-quarter of UK shoppers intend to use their mobile to make contactless payments in the next 12 months.

Despite the relative infancy of contactless mobile payment technology in the UK, 1 in 20 people are using it once a week or more. With more mobile handsets enabled for contactless payments, reservations are slowly beginning to disappear and as many as 13% of British consumers have no reservations at all, says the study.

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RFID Wristband Tech to enable cashless payments and social engagement at festivals

by on August 28, 2014

I have got some interesting news from the folks at ID&C.

Some of the most exciting stuff that they do is based around RFID Wristband Tech e.g. using RFID Wristband Tech to enable cashless payments and social engagement at festivals; the data that is collected as a result of the tech at these events is huge and really interesting marketing/ digital insight can be gleaned from it.

The following case studies are videos of a RFID collaborations that @IDandC have done with Bonaroo Festival and UEFA Champions Festival some examples of this ‘big data’ are used in these videos.

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Are you the mobile expert that TUI, Virgin Atlantic and East Coast Trains want to meet?

by on February 1, 2014

Nicola Velasco  writes ,,, The Mobile Travel and Tourism Summit London is soon upon us. With decision-makers from companies like TUI, Hilton, HomeAway, Orient Express, Singapore Airlines, Devere and Virgin Atlantic confirming their attendance, this is your chance to show them you know your stuff and help them realise their Mobile ambitions.

As the newest addition to our Summit series of events (and they are pretty awesome - click here to see why), the inaugural Mobile Travel and Tourism Summit is your chance to get in front of a room of over 100 Travel brands and have one-to-one discussions with them about the issues that matter to them most. [more…]

Research : 39% of agency employees claim mobile ad spend comes from new budgets | IAB UK

by on December 13, 2013

IAB research reveals that nearly 40% of respondents claimed that new budgets are being allocated for mobile, whilst mobile privacy and brand safety remain top challenges for UK media agencies  Read On .

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Two passes to the Mobile Gaming & Gambling Summit for the price of one

by on August 8, 2013

You have until tomorrow to get two passes to the Mobile Gaming & Gambling Summit for the price of one – a saving of £495.

To purchase your 2-4-1 pass, just head over to the registration page http://www.mobilemarketingmagazine.com/gsummit/#pricing and enter the code TWOFER1 at checkout. This offer is available until midnight Friday 9 August. [more…]