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niche products

How to optimise your marketing campaign for niche interests

How to optimise your marketing campaign for niche interests

by on February 15, 2020

A great product is not one that's loved by everyone.

You have a target audience, a customer persona and a niche that your product/service belongs to. 

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5 commandments of branding niche products

5 commandments of branding niche products

by on November 11, 2019

Keep these key concepts in mind for your niche marketing to get your products of the right customers at the right time.

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