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Nicky Bullard

Alzheimer’s Society and LIDA unveil nationwide ‘Staying Connected’ campaign

by on September 13, 2014

LIDA launches its first integrated campaign for UK’s leading dementia charity -

LIDA, has launched the ‘Staying Connected’ kit for Alzheimer’s Society (AS), the UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters and is the first in a series from LIDA following its appointment in April 2014.  [more…]

Movers and Groovers : LIDA invests in new talent – hires experienced head of design and talent…

by on August 11, 2014


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


Virgin Holidays and LIDA create the world’s first wolf whistling email

by on February 13, 2014

“This probably won’t be the first offer you get this Valentine’s"

London. News. 13th February 2014. Digital and direct marketing specialist, LIDA, and Virgin Holidays, will be ‘wooing’ their customers this Valentine’s Day with a new email campaign that wolf whistles when opened. The agency is the first to create a sensory email like this.

The email offers holidaymakers deals to the USA and the Caribbean for Valentine’s Day. So customers can surprise their partner (or themselves) with the ultimate Valentine’s gift – a Virgin Holiday.  The creative proposition is in line with the brand’s award-winning ‘  Unleash your Mojo’ campaign, created by LIDA and M&C Saatchi and launched last year.


“We’ve had a blast creating this app, helping to get the nation more ‘yeah!’ than ‘meh’” / Nicky Bullard

by on July 18, 2013

LIDA has unveiled an app for O2 supporting the brand’s #bemoredog initiative. The ‘Be More Dog’ app sees O2 turning light-hearted life-coach in an effort to get the British to throw off their cat-like cynicism, remember how good it is to be enthusiastic and joyful, and just generally Be More Dog.

The app is voiced-over by The Mighty Boosh’s Julian Barratt. [more…]

IKEA turns weather forecaster and al fresco party planner / LIDA

by on May 3, 2013

- LIDA supports IKEA ‘Make more of your garden’ initiative with clever personalised campaign –

With the hottest months looming, there's never been a better time to make use of the garden we take for granted. So IKEA are turning forecaster and outdoor event planner, with the help of direct and digital marketing specialist, LIDA, to help customers make more of their gardens.