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Nicolas Wijnants

World Rainbow Hotels appoints AffiliRed as its partner to promote brand awareness and business growth

by on October 11, 2013

World Rainbow Hotels, the global brand of certified gay and lesbian welcoming hotels, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme which will extend brand awareness and increase lead generation for its global network of approved hotels.

AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the programme through its network of affiliate partners. The campaign will be used as part of a global expansion programme as World Rainbow Hotels (www.worldrainbowhotels.com) looks to extend its foothold in this market. It will be using AffiliRed’s extensive partnership programme of multiple high impact networks, integrating the affiliate programme through their global publishers.

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