Nielsen Research : “Six in 10 Britons said the quality of most own-label brands is as good as name brands”
UK shoppers turn to supermarkets’ premium own-brand Own-brands account for 54% of UK supermarket grocery sales; around 3 x global average ‘Premium’ own-brand sales growing at almost 4x market rate 71% of Britons say quality has improved over time; 50% would […]