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New design articles : Ikea, CES 2019, Nike and the blank page

New design articles : Ikea, CES 2019, Nike and the blank page

by on January 16, 2019

Design : In a plan to cover as many sectors as possible we found these ultra fresh design articles. Enjoy and please share. Here, for good measure is a definition as well.

Design is the intentional creation of a plan or specification for the construction of an object or system or for the implementation of an activity or process.

Design can refer to such a plan or specification or to the created object, etc., and features of it such as aesthetic, functional, economic or socio-political. Wikipedia

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Women for Women : First UK company to offer “period leave” to its female staff

Women for Women : First UK company to offer “period leave” to its female staff

by on June 16, 2017

Discussions surrounding a lady's time of the month can be taboo or uncomfortable, particularly for us Brits.

But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful periods.

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They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

by on June 22, 2016

Bing Ads release research revealing car companies are first to the post during the Euros this year, gaining the highest proportion of searches amongst all [more…]

BrainJuicer launches new creative agency System1 that guarantees ROI on creative work

BrainJuicer launches new creative agency System1 that guarantees ROI on creative work

by on June 17, 2016

BrainJuicer, the award-winning market research agency, is launching the first ad agency to guarantee ROI on creative work.

The new agency, System1 – Feel More: Buy More, is based on BrainJuicer's pioneering behavioural science work, which shows how the emotional, instinctive ‘System1’ brain trumps the rational, evaluative 'System2' brain when making brand choices.

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Research : “All about the poor brand association for sponsors of Euro 2016 among fans” / RadiumOne

by on May 19, 2016

Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.

Coca-Cola, Adidas and Nike are most associated brands

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Industry sees Coca-Cola and Nike as leading exponents of social

by on December 16, 2015

I am interested in this IAB study of 180 brands and agencies into the state of social media marketing - it's seen as a "teenager that still has a lot of growing up to do":

  • Nearly 3 in 10 still don’t believe it plays an important role in marketing
  • Only 43% of social campaigns are integrated into the wider marketing function
  • Half of brands don’t ever measure the ROI
  • Plus, the industry’s top 4 tips for succeeding in social and which co's are best at it

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Research : “More dedicated sports brands are dipping their toes into fashion, like Puma’s collaboration with Rihanna”

by on August 25, 2015

British consumers are buying sportswear in droves, with the almost £6bn market being driven by women.

The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates.

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Aperol hits record sales at Waitrose

by on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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“Consumers are paying for premium and economy products over the mid price products” / Fiona Wyatt, Talking Men’s Shoes

by on August 7, 2014

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