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Events / Shift London – all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.

by on February 22, 2016

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World Media Awards announces judging panel with major advertiser support

World Media Awards announces judging panel with major advertiser support

by on December 17, 2015

The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.

The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.

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Latest : High street sales tumble + GVC & Bwin, Nissan, HSBC, Bollore, Dyson

by on September 4, 2015

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How brands are using social listening as a research and a listening tool – Meltwater

by on May 12, 2015

Meltwater write ... Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix.

  • Social listening can dish the dirt on how our audience really feels, without them feeling under pressure to offer a particular answer.
  • Social listening is the difference between asking a question and eavesdropping on a conversation.

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Who is the hot ad girl in the Nissan “With Dad” Super Bowl commercial?

by on February 3, 2015

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New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

by on October 4, 2014

Microsoft unveils UK launch advertiser brands for all-new MSN

Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

Microsoft today announces general availability of the all-new msn.com in the UK, a platform combining the engagement of an app with the reach of the web. As part of the launch, Sony Mobile, Nissan and The Potato Council are taking first position on the new platform that brings new content and functionality experiences to consumers and builds on Microsoft Advertising’s cross-device storytelling capabilities.

http://www.msn.com/en-gb/

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Nissan increase use of contextual cross-platform ad formats from Vibrant Media

by on January 10, 2014

Car maker Nissan has increased its use of Vibrant Media contextual ad formats to initiate relationships with UK consumers on both mobile and desktop devices. 

 

Nissan commenced a trial of Vibrant Media’s cross-platform, In-Image and In-Text ad formats in June 2013. Nissan wanted to build brand awareness and to drive brochure downloads prior to the launch of its new B segment supermini, the Nissan Note, which officially launched in September 2013. www.vibrantmedia.com

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Movers and Groovers : Simon Marshall joins Billington Cartmell as CEO

by on November 25, 2013

Billington Cartmell Group has today announced that Simon Marshall will be joining as Chief Executive Officer, taking over from John Gellett.

Simon has over 20 years of experience under his belt having been Chief Executive of Publicis Dialog in the UK, Director at OgilvyOne and most recently Managing Director of The Marketing Store North America.

There, Simon was responsible for operations in both the US and Canada representing a diverse group of clients including McDonald’s, Nissan, Shell, Coca-Cola North America and General Mills amongst others.  Simon’s other UK and international client experience includes American Express, British Airways, General Motors, Zurich Financial Services and Renault.

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Websites designed to automatically display content in the most appropriate way / Internet Advertising Bureau UK (IAB)

by on September 30, 2013

Research released today by the Internet Advertising Bureau UK (IAB) reveals that 11% of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using.

Called ‘responsive design’, the content is optimised to reflect whether a consumer is using a PC, laptop, tablet or smartphone to visit the website. The research, from the third wave (August 2013) of the IAB’s study on the prevalence of mobile optimised websites amongst leading advertisers in the UK, reveals the 11 using responsive design are Peugeot, Nissan, Direct Line, Go Compare, Sainsbury’s Bank, Sky, EE, Microsoft, Colgate-Palmolive, the Department of Health and Chanel.  www.iabuk.net [more…]

‘Design’, ‘planet’, ‘personal’ and ‘tomorrow’ – MSN’s new channel co-created with Nissan

by on August 2, 2013


Microsoft Advertising has today launched a new editorial channel on MSN in conjunction with Nissan, which will sponsor content for the next 12 months – MSN Innovation. [more…]