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Non-viewable ads

Non-viewable ads costing advertisers around £750 million … Meetrics

Non-viewable ads costing advertisers around £750 million … Meetrics

by on May 3, 2017

Mobile contributing to declining ad viewability levels

Non-viewable ads costing advertisers around £750 million. The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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New Report : UK online ad viewability rises above 50% – but still costing over £1bn a year

by on October 15, 2015

UK online ad viewability rose above 50% for the first time this year - but still lags far behind the other major EU ad markets.

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