TheMarketingblog

O2

“We’ve had a blast creating this app, helping to get the nation more ‘yeah!’ than ‘meh’” / Nicky Bullard

LIDA has unveiled an app for O2 supporting the brand’s #bemoredog initiative. The ‘Be More Dog’ app sees O2 turning light-hearted life-coach in an effort to get the British to throw off their cat-like cynicism, remember how good it is

“We’ve had a blast creating this app, helping to get the nation more ‘yeah!’ than ‘meh’” / Nicky Bullard Read More »

Why the time is right to export behaviour change strategies / John Drummond, chairman, Corporate Culture

In the mid-1990s, Dubai became the centre of the universe, the new global financial hub and construction boomed. At one time, it was estimated that a quarter of the world’s cranes were parked in the city. Despite the global recession,

Why the time is right to export behaviour change strategies / John Drummond, chairman, Corporate Culture Read More »

Man City signs up for Mobile Marketing Live – 1/2 October – London

The Mobile Marketing Live team report .. There’s just a few days left before we open our doors to Google, Domino’s and The Guardian – and now Manchester City Football – who’ll all be presenting their stories at Mobile Marketing

Man City signs up for Mobile Marketing Live – 1/2 October – London Read More »

TFM&A saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2

Technology For Marketing & Advertising (TFM&A), reports a further 6% visitor growth, marking its biggest visitor turn-out yet, and achieves record rebookings onsite. Group Event Manager Natasha Berrow

TFM&A saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 Read More »