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Event: Top tips on transforming data driven communications – Guy Milsom,Occam

Guy Milsom, Business Development Manager, Occam  writes … Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster […]

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero Understand. Create. Deliver. Measure. What is Accelero? Is Accelero unique? Why is Accelero being launched now? Is it being sold as one product? What difference will a client’s

Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool Read More »

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has

Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package Read More »