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Give your gifts some ginspiration this Christmas

by on September 28, 2012

Move over mulled wine.  Britain’s got a thing for gin this Christmas and Martin Miller’s has created the perfect gift for discerning juniper loving drinkers.

With Mad Men, James Bond and The Great Gatsby fuelling the premium gin revival*, the mixologist’s favourite has introduced its Christmas 2012 limited edition Gin & Tonic Connoisseur Gift Box. [more…]

Olympics / ‘Reduced to the status of beggars on the gilded streets of the Olympic movement’ : Ayo Akinto, Oddbins

by on August 2, 2012

As London welcomes the Olympic Games, a slew of brands who aren't official sponsors of the event have attempted to crash the party with guerrilla marketing.

However, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working fiercely to protect the rights of official sponsors including P&G, McDonald's and Coca-Cola who have spent small fortunes to help foot the bill for the Games, estimated to have cost around $14.4bn.

Adidas, for example, is reported to have paid around $62m to become an official sponsor.


10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived

by on July 5, 2012

Casper from insight engineers sent us this excellent review - and we rushed it into our site because we felt it was a very clever way of getting across a 10th anniversary. It's also makes for good reading - enjoy it and give us your comments please. Editor

Casper writes .. This week saw us enter our tenth year of trading as insight engineers.

To mark the occasion, here are 10 iconic brands that didn’t exist when we started and 10 brands we’ve outlived, plus our thoughts on each of these brands:


What will halt the continuing decline and closure of retail stores?

by on March 6, 2012

The great British high street is crying out for help.

The current trend of consumer spend away from “mid market brands” towards either premium/luxury or value, has exacerbated store decline.