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Global study shows consumers more likely to buy products endorsed by ‘real people’

Global study shows consumers more likely to buy products endorsed by ‘real people’

by on December 1, 2016

Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), findings that may have critical implications for brands seeking trust and engagement among consumers.

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“Another poor August for online sales as Olympics win shoppers’ attention” / plus InternetRetailing webinars

“Another poor August for online sales as Olympics win shoppers’ attention” / plus InternetRetailing webinars

by on September 7, 2016

PAUL SKELDON writes ...

The fact that online sales fell in August should come as no real surprise to anyone – it happens every year pretty much: we all go on holiday or get distracted by just living a slightly more relaxed life and the quest for things gets lost in the dunes. What is news in this month’s BRC-KPMG online shopping stats is that this was a particularly bad August.

Now, the analysts are blaming the Olympics and the great weather for the fall – it bumped in at about half the 12 month average of 11% – but could this be the beginning of the ‘readjustment’ we are likely to see post-Brexit as the world gets back to normal and the horror of that vote comes home to roost?

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