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Movers and Groovers : OLIVER launches media division to complete client offering

Movers and Groovers : OLIVER launches media division to complete client offering

by on November 11, 2016

In-house agency specialist OLIVER has launched a new media division headed up by ex-ComScore senior vice president Duncan Trigg.

OLIVER Media aligns with OLIVER Group’s mission to offer agile, transparent solutions to its clients through its Inside Agency model (in which OLIVER builds bespoke teams to sit alongside its clients). The division will focus on ensuring all campaign media planning is based on real-time data insight to support the delivery of truly relevant content.

Trigg takes on the role of managing director of OLIVER Media, reporting directly in to OLIVER global chief executive Simon Martin and working closely with OLIVER UK chief executive Sharon Whale.

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OLIVER works with Atos in the UK & Ireland to support new business drive

by on August 11, 2016

OLIVER Group has been appointed by Atos, an international leader in digital services, to support its new business drive working alongside its UK & Ireland marketing team. Atos is the Worldwide IT partner of the Olympic & Paralympic Games.

OLIVER will sit on-site at Atos’ Winnersh office as part of its new digital creative studio, bringing in a team of creative experts to complement the company’s existing in-house marketing function. OLIVER will provide creative, design, and digital expertise to support Atos’ new business drive as well as its backing of the Olympics and Paralympics Games.

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Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

by on May 18, 2016

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts.

The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in the customer lifecycle.

When asked when they felt closest and most engaged with a brand, the vast majority chose stages that were either post-purchase, or beyond the point of traditional above-the-line advertising.

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OMG! OLIVER unveils new marketing resource tool

OMG! OLIVER unveils new marketing resource tool

by on April 28, 2016

OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline [more…]