TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Olympic Games

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

Rob Coke (Group Strategy Director) from Output Group writes … Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That’s also how the Economist recently described the new fault lines in international politics. No […]

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output Read More »

Olympics / ‘Reduced to the status of beggars on the gilded streets of the Olympic movement’ : Ayo Akinto, Oddbins

As London welcomes the Olympic Games, a slew of brands who aren’t official sponsors of the event have attempted to crash the party with guerrilla marketing. However, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is working

Olympics / ‘Reduced to the status of beggars on the gilded streets of the Olympic movement’ : Ayo Akinto, Oddbins Read More »

(Video) The Olympic Opening Ceremony featured the Samsung Galaxy Note and Galaxy S III

‘Lights’, ‘Camera’ and ‘Action’ don’t even begin to describe the spectacular show which unveiled the London 2012 Olympic Games, billed as the UK’s biggest-ever live show. As an official worldwide partner of the Olympic Games, Samsung Electronics Co., Ltd is

(Video) The Olympic Opening Ceremony featured the Samsung Galaxy Note and Galaxy S III Read More »