TheMarketingblog

OMD

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top […]

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100 Read More »

Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to

Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory Read More »

Watch our ‘Awards Finalist’ showreel | Mobile Marketing Magazine

From mobilemarketingmagazine.com We saw over 230 entries to this year’s Effective Mobile Marketing Awards, from more than a dozen countries around the world. It was a record number, but the …Read on. Mothercare, Orange, Warburtons, Specsavers, Tesco, Intel, Pepsico and Colgate were

Watch our ‘Awards Finalist’ showreel | Mobile Marketing Magazine Read More »

Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions

For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’. In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group

Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions Read More »

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

11-12 Sep 2013 National Hall Olympia Follow on:

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms Read More »

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike Read More »

“30% of online ads never visible” company launches in UK / Meetrics

Meetrics, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK. Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion Joshi also part of

“30% of online ads never visible” company launches in UK / Meetrics Read More »