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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

[more…]

New offering from Meetrics reveals why ads aren’t viewable

by on November 30, 2015

Here is the latest industry development regarding the ad viewability issue -

Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles

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Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

by on June 4, 2014

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets

The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to the new Advertising Intelligence Index from Turn (turn.com), the marketing software and analytics platform. As brands and agencies increasingly search for customers across the media landscape, the amped-up real-time bidding (RTB) marketplace is changing rapidly beyond traditional display advertising.

The report (accessed at turn.li/2014mayinsights) shows mature markets such as financial services and travel stabilising at high levels of competition and spend – with much less volatility – as marketers plan better for data-driven budget allocation.

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Watch our ‘Awards Finalist’ showreel | Mobile Marketing Magazine

by on December 3, 2013

We saw over 230 entries to this year's Effective Mobile Marketing Awards, from more than a dozen countries around the world. It was a record number, but the ...Read on.

Mothercare, Orange, Warburtons, Specsavers, Tesco, Intel, Pepsico and Colgate were among the brands who triumphed in this year’s Effective Mobile Marketing Awards.

Pictures ... Aren'tYouAlex-Spencer?

The winning entries came from countries including the UK, US, India, Poland, India and Brazil, spanning four continents.

The winners were unveiled at an Awards Ceremony in London attended by 270 representatives from brands, agencies and mobile marketing firms.

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Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions

by on September 13, 2013

For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’.

In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. This prize rewards nugg.ad’s intensive work on its solutions for mobile devices.

For more information, please visit: www.nugg.ad [more…]

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

by on July 25, 2013

The Event for Digital Marketing - ad:tech
11-12 Sep 2013 National Hall Olympia
Follow on: LinkedIn Twitter

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First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

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“30% of online ads never visible” company launches in UK / Meetrics

by on March 13, 2013

  • Meetrics, the leader in the German-speaking markets in measuring the visibility of online ads and content is launching in the UK.
  • Hires former UK founder of Eyeblaster/MediaMind, Anant Joshi, to head up UK and international expansion
  • Joshi also part of new cross-industry group formed by IAB UK to review Ad Visibility

[more…]

All about MBA, Firefly Mobility, Crane.tv, BrightEdge

by on July 29, 2012

On Monday 30th July, leading independent marketing communications agency MBA will help the UK Trade & Investment (UKTI) position the UK as the world’s leading creative hub at the Global Business Summit.

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Great to see an outdoor company, media and creative agency working together to innovate

by on March 11, 2012

OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s. [more…]