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LiveRamp launches people-based search for omnichannel marketers

by on June 14, 2017

Enhances marketers’ ability to leverage CRM data in Google Customer Match

LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.

The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]