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JICWEBS comment re Times article on ads funding terror

JICWEBS comment re Times article on ads funding terror

by on February 10, 2017

"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.

Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."

Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

Retailers will allocate a third of their paid search budget towards product listing ads by December 2014 / Marin Software

by on January 25, 2014

Global retail advertisers’ Q4 data

Marin Software have released some global product listing ads (PLA) data looking at retail advertisers’ Q4 data compared to last year and there are some great stats we’ve extracted from the US press release.

For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.

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AD2ONE is first to complete independent verification by ABC under new IPA and ISBA Brand Safety initiative

by on August 9, 2013

AD2ONE, the UK’s largest independent digital advertising sales house, has announced that it is the first business to take the pioneering step of independent verification of their brand safety policies under a new joint initiative led by the IPA and ISBA.

The new initiative is designed to help protect advertisers from the reputational damage which can arise from advertising associated with inappropriate content. [more…]

Survey : ad:tech London and marketingfinder.co.uk want to find out what forms of online advertising you as marketers think are the most effective

by on July 29, 2013

We all know the potential returns of online advertising, but with so many different mediums available across so many different devices, getting your online strategy right is becoming more important every day.

From Social Media to SEO and PPC, how do marketers decide what channels are right for their business?ad:tech London and marketingfinder.co.uk are conducting a short survey to find out what forms of online advertising you as marketers think are the most effective and how you see the online landscape changing over the next 12 months.

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Affectv secures £2M funding from Octopus to secure pole position in the fast-growing audience technology market

by on July 23, 2013

Affectv technology looks set to transform digital advertising market. Significant growth potential as advertising spend continues to shift towards solutions that optimise targeted campaigns

Octopus today announced that it has made a £2 million investment into Affectv, the UK's leading audience technology company that is transforming the way advertisers approach targeted online media campaigns. The funding from Octopus will be used to support the continued growth of the company as it looks to develop its products and expand its sales and technology teams. [more…]

The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards

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What is the most annoying advertising medium?

by on January 22, 2013

What marketing channel is best at motivating action?

-          New research reveals fascinating insights into consumers’ reactions to advertising media -

-          Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels

-          Banner adverts are the most annoying advertising medium according to 73 per cent of us, promotional products the least annoying

-          Nearly two-fifths (39 per cent) of respondents indicated they are more likely to remember TV advertising because they see it more often, just ahead of promotional products at 35 per cent.

-          94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months

-          Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year

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Traditional marketing more influential than digital advertising and social media / Steria

by on January 11, 2013

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions.

The research, conducted by YouGov, revealed the limited influence of paid-for digital advertising compared to traditional forms of marketing.  In-store advertising was cited as an influence on purchasing decisions by 28% of respondents, while newspaper and magazine adverts were identified by 27%. In comparison, 18% were influenced by online advertising, 9% by ads on social networks while the figure for mobile ads was just 7%.

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