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online advertising

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall

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Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to lack control and transparency of their online spend and they stand to lose millions of

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Retailers will allocate a third of their paid search budget towards product listing ads by December 2014 / Marin Software

Global retail advertisers’ Q4 data Marin Software have released some global product listing ads (PLA) data looking at retail advertisers’ Q4 data compared to last year and there are some great stats we’ve extracted from the US press release. For

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AD2ONE is first to complete independent verification by ABC under new IPA and ISBA Brand Safety initiative

AD2ONE, the UK’s largest independent digital advertising sales house, has announced that it is the first business to take the pioneering step of independent verification of their brand safety policies under a new joint initiative led by the IPA and

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Survey : ad:tech London and marketingfinder.co.uk want to find out what forms of online advertising you as marketers think are the most effective

We all know the potential returns of online advertising, but with so many different mediums available across so many different devices, getting your online strategy right is becoming more important every day. From Social Media to SEO and PPC, how

Survey : ad:tech London and marketingfinder.co.uk want to find out what forms of online advertising you as marketers think are the most effective Read More »

Affectv secures £2M funding from Octopus to secure pole position in the fast-growing audience technology market

Affectv technology looks set to transform digital advertising market. Significant growth potential as advertising spend continues to shift towards solutions that optimise targeted campaigns Octopus today announced that it has made a £2 million investment into Affectv, the UK’s leading

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The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe Initial BAC results presented at IAB Interact in Barcelona Attia’s future

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Traditional marketing more influential than digital advertising and social media / Steria

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed

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