“This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads […]
JICWEBS comment re Times article on ads funding terror Read More »
New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall
Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to lack control and transparency of their online spend and they stand to lose millions of
Global retail advertisers’ Q4 data Marin Software have released some global product listing ads (PLA) data looking at retail advertisers’ Q4 data compared to last year and there are some great stats we’ve extracted from the US press release. For
AD2ONE, the UK’s largest independent digital advertising sales house, has announced that it is the first business to take the pioneering step of independent verification of their brand safety policies under a new joint initiative led by the IPA and
We all know the potential returns of online advertising, but with so many different mediums available across so many different devices, getting your online strategy right is becoming more important every day. From Social Media to SEO and PPC, how
Affectv technology looks set to transform digital advertising market. Significant growth potential as advertising spend continues to shift towards solutions that optimise targeted campaigns Octopus today announced that it has made a £2 million investment into Affectv, the UK’s leading
IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe Initial BAC results presented at IAB Interact in Barcelona Attia’s future
What marketing channel is best at motivating action? – New research reveals fascinating insights into consumers’ reactions to advertising media – – Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels – Banner
What is the most annoying advertising medium? Read More »
Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed
