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Over two thirds of global consumers now book travel exclusively using the Internet

by on May 11, 2016

The latest research from MarkMonitor® reveals that 68% of consumers globally now exclusively book their travel online.  However, seven out of every 100 respondents surveyed ended up with plans not in line with their expectations, highlighting a definite need for increased education when booking online.

The research, conducted by a leading market research company Opinium, analysed the online behaviour of consumers around booking travel online, including bargain hunting for seasonal goods and attitudes towards piracy. Opinium surveyed 3,257 consumers across eight countries, including the U.K., U.S., Germany, France, Italy, Denmark, Spain and the Netherlands. [more…]