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How to achieve maximum ROI from your online campaigns / Conversion Conference London 29–30 OCTOBER 2014 / Register use MARKETINGBLOG14 for an extra 15% discount

by on October 27, 2014

Conversion Conference London 2930 OCTOBER 2014

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns.Renowned experts explain how to improve sales and dramatical increase your site's conversion rates.

Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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A new Nielsen report shows that brands are targeting very narrow audiences digitally, but in doing so, they are acutally missing a bigger audience

by on September 3, 2014

  • While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets.by  MediaPost

  • The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments.

The data, which comes from the second annual Online Campaign Ratings Benchmarks report being released today, shows that the percentage of campaigns targeting broad demographics declined from 40% when Nielsen first bench marked the marketplace last year to 36% this year.

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Tomorrow – Web psychologist and author Nathalie Nahai explains how fear drives the most business mistakes online

by on November 26, 2012

Starts this Tuesday - Conversion Conference London 2012 Business Design Centre London, 27-28 November, 2012

Business mistakes online are “often made because of fear”, according to Nathalie Nahai, web psychologist and author of ‘Webs of Influence: The Psychology of Online Persuasion’ who will be taking the keynote speech at this year’s Conversion Conference London.

The event takes place on Tuesday 27 and Wednesday 28 November - here is a special guide to speakers etc.

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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