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Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers […]

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@etailexpo has 7,000 attendees: 5 important reasons why you should be one of them

IRX 2015 http://snip.ly/jDwX The @etailexpo has over 7,000 attendees: 5 reasons why you should be one of them #IRX15 More articles, stories  etc. from theMarketingblog about IRX 2015

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Events : From abandon to conversion: Why shoppers abandon and what merchants can do about it

Research taken from brands selling online has found a number of reasons for increased shopping basket abandonment. The study by Bronto Software, a leading provider of email and marketing automation solutions for e-commerce, shows that 83% of brands have five

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“Earth’s most customer-centric company Amazon” faces traders’ revolt over fee hikes”

Amazon is facing a revolt from small traders as the internet retailer – which describes itself as “Earth’s most customer-centric” company – plans to impose a wave of fee rises on third parties who use its network to sell consumer

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