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How to market your new online fashion business

How to market your new online fashion business

by on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

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Small online retailers competing with High Street giants with Click & Collect

by on October 19, 2016

With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for online retailers facing escalating costs. Perhaps more importantly, however, inconvenient delivery options are also having a direct impact on conversion rates at checkout, as studies1 reveal that 48% of basket abandonments happen as a result of insufficient delivery choice. [more…]

Over half of large UK retailers are still struggling to connect the in-store and online shopping experience

by on August 16, 2016

While more than nine out of ten (92%) large multichannel retailers are now selling online in the UK, almost three-fifths (59%) consider a lack of visibility across channels to be the biggest challenge that they face today, according to a new study released today by RetailMeNot, operator of VoucherCodes.co.uk.

Connecting the in-store and online shopping experience remains a considerable problem for the majority of the UK’s largest multichannel retailers, with nearly two-fifths (38%) admitting that they struggle to offer consistent prices across multiple channels.

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Webinar : “Revealing just how bad website performance has got and why it’s no laughing matter”

Webinar : “Revealing just how bad website performance has got and why it’s no laughing matter”

by on July 6, 2016

The Need for Speed – Global Retail Benchmarks Webinar.  Why the big slow down? Retail websites are heavier, slower, and more complex than ever before…when the public demands speed.

This webinar will be short and jam packed with insightful data that we’ve collected from more than 300 different retail sites for the past year.Presenter Dave Anderson, VP Marketing at Dynatrace, and resident data nerd, will even shamed his home country revealing just how bad website performance has got and why it’s no laughing matter.

Save your virtual seat and register now.

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Women for Women : Own up – are you a serial returner?

by on May 18, 2016

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E-commerce : 20-40% of all clothing purchased online is returned – Srishti Dhawan, Pragma

by on March 30, 2015

Fit to bust  ... It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.

Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return. The problem with this solution is that no matter how easy the retailer return/delivery policy is, customers still need to invest time and effort in making that return, and often end up in a physical store for the final purchase. This is evident in the rise of click and collect, particularly in fashion.

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New Research : Survey underscores retail’s disconnects : OrderDynamics

by on November 14, 2014

New Research from OrderDynamics: Online Retailers Lose Sales Through Irrelevant Promotions, Poor Follow-Up with Shoppers

Survey underscores retail’s disconnects: 3/4 of online retailers promote irrelevant products, while others fail to build customer relationships that drive repeat purchases

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Cyber Monday set to be busiest online shopping day

by on November 28, 2013

Cyber Monday set to be busiest online shopping day, Online retailers in the UK are getting set for Monday, December 2, which is being predicted as the busiest online shopping day of the year, according to Visa Europe...Read on....

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