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Shopper marketing … The digital age has put consumers in the driving seat / Sally Durcan, Hotcow

by on November 9, 2015

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Youstice.com / “British online shoppers are willing to lose over £20 before taking the effort to make a complaint”

by on June 15, 2014

A new report, analysing trends in consumer shopper behaviour commissioned by an emerging start-up Youstice.com, which launches globally today, has revealed that, surprisingly, British online shoppers are willing to lose over £20 before taking the effort to make a complaint. Watch the video.

However, we are willing to hold a grudge following bad customer service, and over a third of respondents are unlikely to make a repeat purchase online if treated badly by a retailer.


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‘Middle Cyber Monday’ eclipses ‘Cyber Monday’ as biggest UK shopping day ever seen

by on December 11, 2013

UK consumers make 120 million visits to online retail sites in a single day

Visits up by 3.6 per cent compared to Cyber Monday

London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.

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ONS January 2013 retail sales – comment from Rakuten’s Play.com

by on February 18, 2013

The ONS retail statistics for January 2013 have been released. The figures show that small stores with less than ten employees saw a fall in the quantity of sales unlike large stores who saw an increase, particularly due to sales made online.

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Guess who is successfully mounting resistance against the rise of online shopping?

by on January 3, 2013

A YouGov report released today reveals that some sections of the British high street are successfully mounting resistance against the rise of online shopping, but that there are innovations that could further increase their appeal.

Only 12% of respondents to the Steria commissioned survey said they were more likely to buy groceries or DIY equipment online rather than in-store. For health and beauty products the response was slightly larger, at 13% and 16% for furniture and home wares.

On the other hand, the goods and services that consumers are most likely to buy online include travel (58% of people surveyed), insurance (52%), music (51%), film / TV series (48%) and electronics (39%).

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Research – Twitter study / People who see tweets from retailers are more likely to purchase a product.

by on November 21, 2012

Twitter study says Twitter exposure drives purchases | WebProNews

Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to 700 retailers on Twitter.

Here’s the gist of the study: People who see tweets from retailers are more likely to purchase a product.

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Online shopping / “The amount of money spent online has gone through the roof”

by on August 6, 2012

Online shopping reaches new peak

Over the last couple of years online shopping has gradually become more and more important for consumers and therefore for the economy in general. Especially since smartphones and tablets have become so popular and affordable and wireless internet has become available for everyone on their mobile gadgets, the amount of money spent online has gone through the roof.

In the UK alone, ten percent of the money spent by its inhabitants is spent online. This is very high and it shows that online shopping has become a mainstream activity.

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