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Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: -

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.


UK marketing spend rising as optimism grows

by on July 11, 2013

Research finds 22% of companies surveyed revised budgets upwards in second quarter, with 17.4% boosting online spend. By John Reynolds