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You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

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Can you afford to ignore the mobile market any longer? / Chris Twin, EasyInsites

by on July 25, 2012

Chris Twin of EasyInsites writes ... We all have them, mobile phones, and some of us wouldn’t know what we would do without them which is testament to their involvement in our daily lives.

It’s common place to see people on their mobile phones, or increasingly their tablets, when commuting and going about their daily lives, but are we taking it for granted when it comes to research?

You’ve probably heard the phrase that ‘there’s an app for that’, and there usually is. We rely on these apps to organise our lives, give us choices about our environment and help us to explore things we wouldn’t normally see and mobile owners are very familiar with turning to their mobile devices to find the answers instead of firing up a desktop computer. It’s convenient. [more…]