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DMA Research : Desktop continues to trump smartphone in directing online traffic from print

by on June 19, 2014

Consumers driven online by brand and charity print marketing are three times more likely to visit their websites via a desktop or laptop than a smartphone or tablet, new research published by the DMA @DMA_UK today [19 June 2014] reveals.

According to the findings of the DMA’s inaugural Mobilising print media report 54% of the 1,000 UK adult consumers polled ‘often’ visit a brand or charity’s website in response to receiving a piece of advertising mail, door drop or insert, with 75% doing so via desktop or laptop. Just 25% say they do so on a smartphone or tablet.

The findings of the DMA’s Mobilising print media can be viewed by downloading the infographic from

The most common barrier to using mobile connected devices named by consumers is mobile website functionality, with one in four (27%) citing the difficulty in scrolling and browsing products, and 23% saying that buttons are too small to enable effective use. One in five (22%) stated concerns about data security about their preference for desktop over mobile connected devices. www.dma.org.uk/mobilisingprintmedia [more…]

Research : Visits to UK retail websites are expected to reach 126 million on Wednesday 26th December, 31 per cent up on 2011

by on December 21, 2012

UK consumers to spend 375 million hours shopping online in December 2012 with 17 million of these on Boxing Day alone

Experian, the global information services company and IMRG the UK’s industry association for e-retail have today revealed online retail predictions for this year’s festive season. Insights taken from the combined datasets of Hitwise, Experian’s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index show that Christmas 2012 will be the biggest and busiest ever for online retailers in the UK.

Visits to UK retail websites are expected to reach 126 million on Wednesday 26th December, 31 per cent up on 2011 and an increase of 14 million visits from the recent record breaking Cyber Monday. Consumers are expected to spend £472.5 million[1] on Boxing Day as they snap up sales bargains. [more…]