#onlinevideo
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Understanding video formats can be a bit difficult, especially when it involves the more technical aspects.
However a good place to start is by getting to know some of the more common misconceptions – and why they aren’t accurate.
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Half of senior digital execs say IAB/MRC viewability standards inadequate
Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.
The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
