OOH
Do you know how to generate a thesis statement?
Studies show that a good number of college students cannot write a good thesis in their essays.
However, it is vital to learn how to write a thesis statement since every academic paper cannot give useful information without an argument.
iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.
Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…
Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.
Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.
These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.
Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.
As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.
Study reveals grand ambition for real-time DOOH among marketers
- 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015
- Newly published report ‘Unlocking the value of real-time for OOH advertisers’ reveals challenges to activating real-time in DOOH at scale
Take a look at these 14 brilliant outdoor ads from 2014 http://t.co/jylY04IyHt #Marketing pic.twitter.com/X3K0G3s0yn
— Trigger Buzz (@trigger_buzz) December 18, 2014
Triple Contract Award for @primesight. Read more here: http://t.co/4RDpMgn7Qk http://t.co/DWfiqHLn2J pic.twitter.com/Xxpq9FoXQN
— primesight ltd (@primesight) November 21, 2014
- Triple contract award for Primesight Ltd -
- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
- Investment in bus shelter market strengthened with two major contract wins-
Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.
It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]
MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.
The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.
The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.
The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Are you looking to increase profits while increasing the proficiency and efficiency of your business? Of course, you are - everyone is!
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.