OOH
iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.
Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…
Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.
Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.
These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.
Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.
As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.
Study reveals grand ambition for real-time DOOH among marketers
- 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015
- Newly published report ‘Unlocking the value of real-time for OOH advertisers’ reveals challenges to activating real-time in DOOH at scale
Take a look at these 14 brilliant outdoor ads from 2014 http://t.co/jylY04IyHt #Marketing pic.twitter.com/X3K0G3s0yn
— Trigger Buzz (@trigger_buzz) December 18, 2014
Triple Contract Award for @primesight. Read more here: http://t.co/4RDpMgn7Qk http://t.co/DWfiqHLn2J pic.twitter.com/Xxpq9FoXQN
— primesight ltd (@primesight) November 21, 2014
- Triple contract award for Primesight Ltd -
- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
- Investment in bus shelter market strengthened with two major contract wins-
Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.
It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]
MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.
The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.
The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.
The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.
Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Whether you’ve just getting started with affiliate marketing, or you already managed to achieve experience in this industry, keeping focused in the long run will be one of the most challenging tasks.
In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all.