TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Oracle

Addressing the increasing demand for real-time decisioning and streaming analytics

Celebrus launches new breed of connectors – with comment by Katharine Hulls Addressing the increasing demand for real-time decisioning and streaming analytics, and taking advantage of Celebrus real-time data, three new Celebrus Connectors have been launched today as part of …

Addressing the increasing demand for real-time decisioning and streaming analytics Read More »

Why the hell did Oracle buy Eloqua?

Certainly Oracle has been busy shopping through 2012 to boost its cloud capability with purchases such as Taleo, cloud HR company and RightNow, cloud customer service company. To me, the move is an additional indicator of the increasing importance of …

Why the hell did Oracle buy Eloqua? Read More »

Research : 40% of shoppers would spend more if offered a better customer experience Oracle and Rakuten’s Play.com

We found that new research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%.