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Over 50’s

Which age group is ignored by companies and misrepresented in advertising?

by on June 21, 2014


The over 50’s market represents 80% of the UK’s total wealth /

by on January 15, 2014

New UK over 50s portal and customer engagement channel

  • is a major UK lifestyle portal and social network for the 15 million over 50s who are now using the internet
  • Founders focus on the importance of the over 50’s market which currently represents 80% of the UK’s total wealth

14th January 2014, London – Currently in its initial launch phase, is officially unveiled in response to the growing numbers of over 50s online and the incredible online spending power of this emerging online market.

Statistics show that the over 50s are a dynamic community with more than 15 million people online, increasing by 700,000 per annum, with an online spend growing by 12% a year.


Video / Over 50’s on their holiday habits – have they embraced the digital age by booking online? / Vox Pops International

by on July 31, 2013

Watch the new video - Holidaying with the Over 50's

Vox Pops International write ... A survey conducted a year ago found that 80% of holidaymakers book their holiday’s online, with only 1 in 10 booking through a travel agent. This is only backed up further when we research our destinations, with 44% of us trusting reviews written on websites like TripAdvisor.