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Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

by on December 15, 2016

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US.

The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.

It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.


Oxford University women’s rugby players strip off for charity

by on November 20, 2015


Adknowledge integrates Realeyes emotion analytics platform into online video campaigns

by on September 9, 2014

Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Adknowledge /  @Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social, mobile, apps, games and sponsored content.  Founded at Oxford University, the Realeyes platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.  [more…]

Professor Dr Jonathan Reynolds on trading abroad at IRX 2014

by on March 5, 2014