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packaging

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand. The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash Read More »

“4 ways design can pique consumer interest and maximise ROI”

By John Murphy, Creative Director, Hark Creative Design has the power to define and shape consumer perceptions. Trust between designers and clients strikes at the heart of all powerful creative, while a measured collaboration between product, packaging and marketing helps

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Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt

Parker Williams has redesigned the packaging for the entire 40-strong range of Rachel’s yogurts. This is the brand’s first redesign in five years and Parker Williams’ task was to evolve the look to better express the positioning of the genuine

Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt Read More »