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Paddy Power quick to jump on Sarri’s cup final melt-down

Paddy Power quick to jump on Sarri’s cup final melt-down

by on February 25, 2019

Bookmaker Paddy Power was quick off the mark today to capitalise on the fall-out between Chelsea goalkeeper Kepa Arrizabalaga and manager Maurizio Sarri in yesterday’s Carabao Cup Final.

Kepa refused to be substituted at the end of extra-time as Chelsea lost to Manchester City on penalties. His antics left boss Sarri in a rage and have increased the pressure on his reign at Stamford Bridge with Paddy Power now offering 11-8 that he will be sacked before the weekend.

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Bemoaning the lack of sparky election ads

by on April 30, 2015

Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories.

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Laughter Spot : Debating with an empty chair

by on March 10, 2015

The BBC has revealed that Ed Miliband may end up debating with an empty chair if David Cameron refuses to attend their head to head showdown before the election.

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Video : Can’t see a UK advertiser buying this though. Well, maybe Paddy Power

by on February 4, 2015

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Have a quick coffee and check the latest from Paddy Power, CScreens, Marriott Hotels, The London Kitchen, CloudSense, @Netbiscuits, Relish broadband, adconnection

by on June 11, 2014

All about CScreens, Marriott, The London Kitchen, CloudSense, @Netbiscuits, Relish broadband, adconnection 

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Movers and Groovers : POSSIBLE Announces EMEA CEO, Darin Brown

by on May 8, 2014

POSSIBLE @POSSIBLE appoints one of digital advertising’s early entrepreneurs for the newly created EMEA CEO position

Digital agency POSSIBLE today announced the hire of Darin Brown in a new position, CEO for EMEA, based out of the London office. In this newly created position, Darin will oversee management, business development and operations for the EMEA region. Working closely with global and local management, he will be responsible for driving strategic expansion and growth for the agency. [more…]

Betting companies need to get their mobile Big Event Betting strategies in shape – and fast / Tim Axon, Head of Gaming, Maxymiser

by on April 12, 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.

Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home

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‘Top 10 PR and marketing stunts and campaigns of February 2014 / Rich Leigh at PR Examples

by on March 5, 2014

Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.

In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.

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‘Money back if he walks’ bets / Oscar Pistorius trial

by on March 4, 2014

Is there a more repugnant betting firm?
A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.

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