Paddy Power
Bookmaker Paddy Power was quick off the mark today to capitalise on the fall-out between Chelsea goalkeeper Kepa Arrizabalaga and manager Maurizio Sarri in yesterday’s Carabao Cup Final.
Kepa refused to be substituted at the end of extra-time as Chelsea lost to Manchester City on penalties. His antics left boss Sarri in a rage and have increased the pressure on his reign at Stamford Bridge with Paddy Power now offering 11-8 that he will be sacked before the weekend.
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories.
The BBC has revealed that Ed Miliband may end up debating with an empty chair if David Cameron refuses to attend their head to head showdown before the election.
Video : Carnivore Club sanctions cheating with F-UP Insurance http://t.co/rGAFUcThYa … via @moreaboutads pic.twitter.com/9fFnuK53In
— Will Corry (@slievemore) February 4, 2015
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POSSIBLE @POSSIBLE appoints one of digital advertising’s early entrepreneurs for the newly created EMEA CEO position
Digital agency POSSIBLE today announced the hire of Darin Brown in a new position, CEO for EMEA, based out of the London office. In this newly created position, Darin will oversee management, business development and operations for the EMEA region. Working closely with global and local management, he will be responsible for driving strategic expansion and growth for the agency. [more…]
With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.
Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home
Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: ‘Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.
In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.
Is there a more repugnant betting firm?
A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
If you have any kind of online presence either for a blog, business, or marketing you know that search engine optimization is really important.
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.