Paddy Power
Bookmaker Paddy Power was quick off the mark today to capitalise on the fall-out between Chelsea goalkeeper Kepa Arrizabalaga and manager Maurizio Sarri in yesterday’s Carabao Cup Final.
Kepa refused to be substituted at the end of extra-time as Chelsea lost to Manchester City on penalties. His antics left boss Sarri in a rage and have increased the pressure on his reign at Stamford Bridge with Paddy Power now offering 11-8 that he will be sacked before the weekend.
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories.
The BBC has revealed that Ed Miliband may end up debating with an empty chair if David Cameron refuses to attend their head to head showdown before the election.
Video : Carnivore Club sanctions cheating with F-UP Insurance http://t.co/rGAFUcThYa … via @moreaboutads pic.twitter.com/9fFnuK53In
— Will Corry (@slievemore) February 4, 2015
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With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.
Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home
Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: ‘Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.
In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.
Is there a more repugnant betting firm?
A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.
We have rounded up our most clicked stories from January 2014. The laughter spot specials feature as does a typical Paddy Power story. There is a hot ad girl article and finally we asked the question Is Tesco going to drop its ClubCard scheme in favour of everyday low pricing? ... enjoy
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
