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Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

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UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB

by on April 10, 2013

  • Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend
  • Digital advertising up £607m; mobile driving over half this growth
  • Video up 46% to £160m; social media up 24% to £328m
  • FMCG overtakes Finance as biggest digital display advertiser

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