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UK-based emotion measurement firm secures $3.2m funding

by on March 25, 2013

London-based emotion measurement technology company, Realeyes, today announces it has completed a $3.2m A-round investment by Entrepreneurs Fund and SmartCap. This brings the total financing raised by Realeyes to over $4.6 million.

Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions through standard video devices, such as webcams and in-store cameras.

Realeyes analytics platform has been used by the world’s leading research firms including Nielsen, Ipsos and Toluna to improve ad campaigns for more than 30 brands near the top of the Fortune 500.