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Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

by on September 16, 2016


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“The new craze parenting bloggers are raving about” / Talk to Mums

“The new craze parenting bloggers are raving about” / Talk to Mums

by on July 8, 2016

Forget postage samples to mum bloggers, the latest craze for these mums is being on assignment distributing mass samples out to other mums in their local community. And talking about it online and offline.  Talk to Mums has built an army of mums who will do your grassroots brand building for you!

All types of mums, health conscious mums, millennial mums, corporate mums, across the country have all signing up to become a ‘mumbassadors’. These ‘mumbassadors’ are eager to work and eager to talk and get products into the hands of mums in hard to reach community groups/clubs. [more…]

Women for Women : “What businesses really need are the feminine strengths; particularly listening, nurturing and creativity”

by on January 28, 2013

Naomi Simson writes .... Is there really a glass ceiling or do women sometimes need to get out of their own way – or perhaps a bit of both?

In  the early days women had to be dramatic to be noticed and taken  seriously: in fact as women forged careers in the later part of the last  century they would often use their masculine traits – ie to play men at  their own game. Whether they were comfortable with doing this who  knows… but what businesses really need are the feminine strengths;  particularly listening, nurturing and creativity.

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Becoming a mum puts women in the driving set

by on August 29, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that over two-thirds of women (68%) change their purchase criteria for everything they buy once they become a mum and seven out of 10 women said this new approach to purchasing also influences what kind of cars they buy.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals that expecting a baby is a key trigger for car purchases with over two-thirds (67%) of new mums saying they would buy a car to accommodate their expanding family.

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Mummy shoppers rule the roost

by on August 14, 2012

New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that becoming a mum triggers a fundamental change in how women shop, causing them to alter their fashion style, clothing choices and personal care routine as they completely overhaul their purchase criteria.

BabyCentre's Mummy Shopper Report, which polled 1,000 women before and after they had a child reveals not only that over two-thirds of women (68%) change their purchase criteria for everything they buy once baby arrives – including clothing (78%), beauty (42%) and the family car (70%), but that 80% of all household shopping decisions are made by mum.

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