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Boost your marketing by mixing 4 paid and organic methods

Boost your marketing by mixing 4 paid and organic methods

by on November 20, 2019

If you were thinking of opening a new restaurant, chances are that although you might specialise in one type of cuisine, you would offer customers several different dishes.

And variety is as much the spice of life when it comes to digital marketing as it is for cashing in from mouth-watering food.


What is PPC and how it can improve your online business results? 

What is PPC and how it can improve your online business results? 

by on November 19, 2018

If you are one of those that want to start or already have an online business, then this article will definitely be useful for you.

No matter what kind of business you want to get in, you will need to deal with online marketing.

The online world has innovated the way people and companies advertise online, so it's absolutely essential that you'll have a deep understanding of how things function.

Today we will talk about Pay-Per-Click (PPC) and how it can influence the future of your online business.      


How to optimize the conversion ratio … Cloud IQ

How to optimize the conversion ratio … Cloud IQ

by on October 26, 2016

Cloud IQ are the conversion optimisation experts.

For 3 out of every 5 businesses with an online presence, the Conversion Rate Optimization or CRO is absolutely crucial to their marketing strategy.

It may be the case that a company's web sites have been doing well for a number of years, with significant traffic being brought to the site by the main channels (Search engine Optimization, Pay-Per-Click, Social Media, Backlinks and others). The content, design and on-site experience seems to be working to entice visitors that visit their different sites to stay and have a look around. [more…]

‘Welcome to the Era of Mad Tech’….. comment piece by Marius Smyth, AdRoll

by on January 28, 2016

Exclusive comment piece by Marius Smyth,  Managing Director EMEA of AdRoll

It’s official – media agencies have come a long way from the old-school days of brokering deals energetically over the phone on the agency floor or over long lunches. These days you’re more likely to hear a media buyer shouting ‘can we plug-in to your platform?’ at a tech specialist, as ad-tech firms and agencies work more closely together.

Ad tech has become integral to agencies’ need to future proof, but agencies must continue to adapt their traditional models and fully embrace what technology has to offer, if they are to keep pace with client expectations, according to the buyers, managers, directors and business owners AdRoll surveyed for its report ‘Welcome to the Era of Mad Tech’.


AdWords : If your ads are not appearing to the right audiences or converting properly,you can end up out of pocket

by on September 10, 2015

Why It's Easy to Waste Money on a Bad AdWords Campaign

PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords.


UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

by on August 22, 2015

If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay Per Click) . Social Media. ASO (App Store Optimisation)


All about the 7 phases of customer life cycle marketing / Business Consort

by on July 15, 2013

What are the 7 phases of customer life cycle marketing? What do they mean to my business? The 7 Phases of Customer Life Cycle Marketing 1.) Phase One - Attract - This relates to attracting visitors...