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Penny Dryden

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

Learn how to run an effective coupon campaign at Valassis masterclass

by on August 14, 2013

Marketers and brand managers can learn best practice coupon campaign techniques at a masterclass taking place on 19 September 2013 from 9.30am to 2.00pm at The Grow Room, The Studio in Manchester.For more details please contact Leena Tailor, 01536 445251, ltailor@valassis.co.uk.

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“We chose Clareville because of their knowledge and experience in our space” Penny Dryden, commercial director of Valassis

by on July 3, 2012

The UK’s largest coupon and voucher services provider, Valassis, has appointed Clareville
to handle its PR. The award-winning agency won a competitive pitch to manage B2B media activity for the company. [more…]