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How to scale your user base quickly

How to scale your user base quickly

by on November 22, 2019

By Tom Young

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no way around it.

We’ve seen too many good products and apps fail because founders, CMOs, or UA managers didn’t want to invest in creative and creative testing. They wanted to scale their user base based on “the strength of the brand,” or on word of mouth, or on tactics like influencer marketing.

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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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ZenithOptimedia acquires Czech & Slovak performance agency B2B Group

by on May 11, 2015

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be [more…]

Paydot, The Multi-Niche Affiliate Network, Launches Instant Go-Live Merchant Platform

by on January 21, 2015

20th January 2015: Paydot.com, a division of the Twist360 affiliate network, today announced that its instant go-live merchant platform has been launched in the UK. [more…]

The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Performance Marketing Insights London / Attribution to multichannel; personalisation to customer journey; device marketing to display

by on August 17, 2014

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation #PMILDN across the digital and performance marketing sector.

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ItalyXP appoints AffiliRed to deliver a global campaign promoting brand awareness and business growth

by on June 11, 2014

ItalyXP, the online marketplace that provides a range of selected exclusive offers for unique experiences in Italy’s premier cities, has appointed AffiliRed (www.affilired.com) to manage a global marketing programme that will extend brand awareness and increase lead generation.

AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the entire digital programme, which includes SEM and retargeting campaigns. These activities will link with a targeted performance marketing campaign through AffiliRed’s affiliate networks. AffiliRed will start the campaign in the UK using the TradeTracker network before rolling out to the rest of Europe and other major territories. The campaign will be used as part of a global expansion programme as ItalyXP (www.italyxp.com) looks to extend its foothold in key markets. [more…]

Pharmacy2U appoints MoreNiche to promote its online doctor and pharmacy service through performance marketing

by on December 16, 2013

Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche (www.moreniche.com) to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site (www.pharmacy2u.co.uk) and increase lead generation for its online doctor service and pharmacy.

The Online doctor provides a fast and discrete service for a wide range of conditions including those that patients may be embarrassed about. The service enables prescription medicines to be ordered and delivered direct to people’s homes if approved by their GP [more…]

Palladium Hotel Group launches its Performance Marketing Campaign with AffiliRed

by on November 19, 2013

Palladium Hotel Group, the global corporation with hotels in major destinations across the world, has partnered with AffiliRed to launch its online performance marketing campaign. AffiliRed (www.affilired.com), which specialises in performance marketing for the travel and tourism sector, will be targeting global markets through itsnetwork of affiliate partners.

Founded in 1970, Palladium Hotel Group (www.palladiumhotelgroup.com) has more than 50 hotels operating across its consortium of brands. These include; The Royal Suites and Palladium Hotels & Resorts as well as Fiesta Hotels, Mallorca Rocks Hotel and Ushiaia Beach Hotel, three of the most popular destinations for young holiday makers in the UK. The partnership with AffiliRed will see these key brands launch individual performance marketingcampaigns across AffiliRed’s high impact networks.

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MoreNiche appoints Kirstie Eager as Head of Client Services

by on October 22, 2013

MoreNiche, (www.moreniche.com) the premium affiliate network for the health and beauty industry, has appointed Kirstie Eager as head of client services.

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