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World Rainbow Hotels appoints AffiliRed as its partner to promote brand awareness and business growth

by on October 11, 2013

World Rainbow Hotels, the global brand of certified gay and lesbian welcoming hotels, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme which will extend brand awareness and increase lead generation for its global network of approved hotels.

AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the programme through its network of affiliate partners. The campaign will be used as part of a global expansion programme as World Rainbow Hotels (www.worldrainbowhotels.com) looks to extend its foothold in this market. It will be using AffiliRed’s extensive partnership programme of multiple high impact networks, integrating the affiliate programme through their global publishers.

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Great Hotels Of The World appoints AffiliRed to increase global brand exposure

by on October 7, 2013

Great Hotels of the World, http://www.ghotw.com/ the hotel sales, marketing and technology company representing over 200 luxury hotels across the globe, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme across networks in the UK and US.

AffiliRed, specialists in performance marketing for the travel and tourism sector, will be launching the programme through its network of affiliate partners. The campaign, which will extend brand reach and increase international traffic to its site www.ghotw.com, will use multiple high impact networks from AffiliRed’s partnership programme. Specialist partner networks, including TradeTracker and ShareASale, will be used to integrate the affiliate programme through their publishers across Europe and the US. [more…]

Research : Customer support in the affiliate industry is extremely poor : New study from MoreNiche reveals dismal results

by on October 1, 2013

MoreNiche, www.moreniche.com, the affiliate network for the health and beauty industry today released results of a major study into the affiliate industry’s customer support systems.

30 networks were surveyed over a 6 week period. These included large networks such as Commission Junction, TradeDoubler and Affilinet as well as industry specific networks such as MarketHealth. Results have shown that 60% failed to respond to any support requests within 2 days with many failing to give any response at all. [more…]

Register today to be at the heart of Performance Marketing – Globally. October 29 – 30 2013

by on July 24, 2013

The team are rested, back in the office, loving the sunshine and on it!  Plans are under way and getting ready for Performance Marketing Insights: London 2013 13 weeks: 6 days to  go.

Register today to be at the heart of Performance Marketing - Globally. October 29 - 30 2013
http://www.performancemarketinginsights.com/ [more…]

Search Agency’s h(Paid) platform focuses on performance marketing

by on February 26, 2013

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.

h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.

More information on The Search Agency’s h(Paid) product can be found at http://www.thesearchagency.com/hpaid/ . [more…]