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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

by on July 8, 2016

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format.

The ad, which celebrated its premiere in April, has been included in the "Desperados #espassiert" marketing campaign created by Brau Union and Performics.

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Performics appointed lead digital marketing agency for Staples across Europe

by on September 24, 2014

Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.

Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

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Movers and Groovers : Check these June / July appointments – NewsCred, SPA Future Thinking, Performics, Shazam, HeyHuman, Brave

by on July 12, 2014


Movers and Groovers : Check these June / July appointments - NewsCred, SPA Future Thinking, Performics, Shazam, HeyHuman, Brave

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Movers and Groovers : Performics have announced the promotion of Michael Kahn to the position of Chief Executive Officer

by on June 2, 2014

Performics, the world leading performance marketing agency, today announced the promotion of Michael Kahn to the position of Chief Executive Officer, Performics - Worldwide.

He succeeds Daina Middleton who has accepted a senior role at Twitter.

Michael Kahn was formerly Worldwide President with responsibility for business development and leading key clients.

More Movers & Groovers

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explore B2B – Read our latest stories for Performics, Nimble CRM, Lobster Digital, STEEL London, Debenhams, Sendible, Bazookr, WOW Analytics

by on December 2, 2012

See 'fresh' marketing stories - just loaded into this new Marketingblog site

We found another platform to load our top articles / stories, news items. It's called explore B2B and we believe  it is a very useful extra thrust for our Marketingblog syndication package.

If you want to see your success story loaded into our seven sites get in touch with -  Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent.

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“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics

by on November 29, 2012

A Marketingblog Exclusive

Five questions interview with Daina Middleton, Global CEO of Performics

A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing division of Publicis Groupe.

As one of the largest and oldest search and performance media agencies, Performics delivers performance marketing solutions and solid results for a list of blue chip clients through smart innovation and solving complex challenges.

1 What performance trend is dominating your thoughts at the moment?
I would say that by far the strongest performance trend at the moment is mobility.  This is particularly exciting for advertisers and marketers, because mobile is taking the digital marketing industry in new, and unexpected directions.  In fact, at Performics we think of mobility as more than just another channel - mobility is full of possibilities and means more than just implementing marketing on mobile devices.  It is actually creating different behaviours and opportunities for customers to participate with brands. [more…]

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

by on November 28, 2012

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics

My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality of marketing in the digital era and discuss why the participant marketing model will dominate performance marketing disciplines in the years ahead.   Contact Daina at daina.middleton@performics.com.

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“Be there when your customers need you, not just when they ask for you” / Performics

by on November 16, 2012

The Performics guide to content marketing: “Be there when your customers need you, not just when they ask for you”

High quality, relevant content is the key to encouraging your target audience to engage with your brand.  This is why Performics, the performance marketing agency owned by Publicis Groupe, treats its audience as ‘participants’, rather than consumers.

In this article Richard Kirk, Head of SEO at Performics’ European Hub in London, shares his content marketing expertise.  He answers some of the most frequently-asked questions in order to help your business make the most of this increasingly popular style of online marketing.

@rich_kirk

Head of SEO at Performics London. Mountaineer, skier, footballer and occasional cricketer.

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Performics Partners with BrightEdge for SEO in 19 European Countries

by on August 16, 2012

Performics, performance marketing leaders from Publicis Groupe, today released results for a 19 country campaign for GM’s Chevrolet brand powered by BrightEdge, the global leader in enterprise SEO, delivering a 41 percent increase in organic search traffic in just three months.

“For managing SEO engagements we have found BrightEdge to be the best solution in the market,” said Richard Kirk, Head of SEO for Performics. “The interface is fantastic – nothing else I’ve seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we’ve made.”

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