Personal recommendations

Nielsen Research / Personal recommendations and opt-in emails are now the most trusted forms of advertising in the UK

by Will Corry on September 19, 2013

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend.

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'Fresh' Marketing News

How to ensure eye protection in style – Get Blue Blocker glasses

Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

[more…]

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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How you can choose the right reward credit card

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Credit card rewards can offer you a modest budget to help you save cash on your next vacation. If you qualify for a rewards credit card, there is a good chance that you can get extra value for all the purchases you make. But you should always check your spending patterns and consider your [more…]

Posters: Timeless marketing tools

Sometimes it’s difficult to choose which marketing strategies to use when trying to get your brand out there. Though posters may seem an outdated strategy to some, it still holds a large range of advantages over digital marketing tools to this day. Using posters is also one of the most cost-efficient tools you can use, [more…]

Marketing Your Brand With A Stunning Packaging Design

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It’s paramount today that brands pay close attention to the packaging they use. With so many new products being thrown onto shop shelves and virtual shelves alike every day, the competition is more fierce than ever. The fact is, people will make a snap judgement based on what they see.

And if you don’t [more…]

Personal recommendations

Nielsen Research / Personal recommendations and opt-in emails are now the most trusted forms of advertising in the UK

Search theMarketingblog

'Fresh' Marketing News

How to ensure eye protection in style – Get Blue Blocker glasses

Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

Scoop It

Search here / theMarketingblog

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How you can choose the right reward credit card

Posters: Timeless marketing tools

Marketing Your Brand With A Stunning Packaging Design

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