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Personalisation

Getting ready for Christmas day – There is no respite for retailers

Getting ready for Christmas day – There is no respite for retailers

by on November 4, 2016

There is no respite for retailers - shopping is a 365 days a year activity, with an increasing number of  consumers now shopping on Christmas Day.

But while retailers will be preparing for high traffic and worrying about online performance ahead of Christmas, Oren Cohen, Head of Mobile and Personalisation, EMEA at Optimizely outlines how much more value can be achieved by leveraging Christmas Day itself. [more…]

How using customer preferences increases consumer confidence

by on February 24, 2016

How can apparel retailers capitalise on rising consumer confidence to grow sales?

Of course, there’s no magic bullet and every retailer will necessarily adopt multiple strategies – but there’s growing acknowledgement that leveraging explicitly shared customer choices and preferences can help organisations to grow revenues.

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Event: Top tips on transforming data driven communications – Guy Milsom,Occam

by on January 29, 2016

Guy Milsom, Business Development Manager, Occam  writes ...

Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster it and embrace the inevitable. Even when you have achieved what you set out for, you are in constant change.

When considering transforming your data driven marketing the first question is, why do we need to change? Is this a reaction to consumer demand or your competitors? Being left behind or enhancing the brand? It is really important that the business is clear before embarking on the journey. Even if it is a combination.

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

by on September 5, 2014

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.

Here are some of the more relevant nuggets and what they mean for brands and retailers:

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Fashion eCommerce, Bandai, Personalisation, Gimcrack, The World Cup, SunLife, The Travel Network Group, Trends UK

by on July 2, 2014

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Registered for #IMRGConnect yet? Perfect for retailers wanting to get ahead of the game and understand the consumer

by on May 9, 2014

Connect - 21st May 2014 - Customer journey & Personalisation

From content marketing and VOIP technologies to web performance and delivery, making the right decisions for your e-retail business has become increasingly complicated.

There are a multitude of opportunities available to retailers, which were highlighted at the Fashion Connect event in February (find out more here) but how do you know what path to take? More importantly, how do you keep up with customer expectations?

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cloud.IQ / Tips on creating remarketing emails and example cart abandonment emails

by on November 12, 2013

James Critchley, CEO of cart recovery specialist, cloud.IQ says that with the right technology designing a good set of remarketing emails is easy. Here are some guidelines on how to build an email that is likely to reengage customers who have abandoned an online purchase.

Cloud.IQ recently commissioned an independent survey of 2,000 online shoppers, which revealed that 88% of people say they are open to online retailers following up by email after they abandon an online purchase and over a third (35%) say they actively welcome the assistance.

But whilst consumers welcome follow up emails in principle, it’s a fine line between engaging and not. Getting the message right and delivering it at the right time, with the right frequency is critical to success.

Download this resource

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Lyris / Marketers and consumers out of sync, Big Data is a big mystery

by on June 13, 2013

The 'Economist Intelligence Unit'  (EIU) Reveals Data Challenges Have Created Significant Gaps in Marketers’ Understanding of Consumer

London, UK – June 12, 2013 – A new survey released today by Lyris, Inc. (OTCBB: LYRI), a leading global provider of digital marketing solutions, and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.

Despite the vast amounts of consumer interactive data available, the survey reveals a disconnect between marketing strategy and what is really influencing consumers. For example, 70% of consumers believe attempts at personalisation are superficial and 63% of consumers claim that they have grown numb to it. The survey also indicates senior marketing executives fail to appreciate the most important channels influencing purchase and ROI.  The EIU survey executive summary and full report can be viewed here www.lyris.com/eiu. [more…]

Adobe Social – Combining social publishing and engagement with monitoring, social ad buying and analytics

by on April 24, 2012

Adobe Social

Adobe announced a new product within the Digital Marketing Suite, Adobe Social which combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. 

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