Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero Understand. Create. Deliver. Measure. What is Accelero? Is Accelero unique? Why is Accelero being launched now? Is it being sold as one product? What difference will a client’s […]
Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool Read More »
Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has
Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and
Trends for 2014: Using data to drive engagement and create personalised experiences Read More »
Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.
“Stop losing valuable consumers” / Hotcow article Read More »
