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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]

“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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