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Personalization

Download this new eBook : The essential guide to content personalization

Download this new eBook : The essential guide to content personalization

by on October 30, 2018

This eBook has everything you need to know about content personalization – starting with the challenge: there’s way more content than quality online real estate.

Fill out the form HERE >>> to download the Essential Guide to Content Personalization!

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“74% of customers get frustrated with websites when content appears to have nothing to do with their interests”

by on June 14, 2016

How personalisation has helped UK brands enjoy business uplift

Iain Lovatt - Faculty of Business and Law Advisory Board at University of the West of England

If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this sounds, more and more customers are demanding an online experience that is suited to their needs.

A survey by Janrain revealed that 74% of customers get frustrated with websites when content appears to have nothing to do with their interests, while 73% of consumers surveyed by Digitaltrends said they prefer to do business with retailers who use personal information who make their shopping experience more relevant. Via article in LinkedIn

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How Carter’s is using personalization to drive sales

by on May 24, 2013

In a session at IBM's Smarter Commerce Global Summit in Nashville yesterday, Michael Lahue , e-commerce project manager, and Lisa Langan , e-commerce marketing analyst, both of Carter's  discussed how the cross-channel retailer of baby and children's apparel is leveraging personalization solutions to drive sales across its organization. [more…]

Mobile marketing and the radically changing face of consumer interaction / Michele Turner / mBlox

by on April 26, 2012

The mobile market isn’t just growing; it’s drastically changing in nature.

Last year saw great developments in the mobile sphere; Gartner, for example, found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011 while, according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%.

Read more at http://www.mblox.com/ [more…]