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Pete Davis

Pete Davis of on sponsorship and ‘how the nature of the game is changing’

by on May 20, 2013

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.

But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.