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Addison Lee appoint agenda21 Digital to help with UK expansion

Addison Lee appoint agenda21 Digital to help with UK expansion

by on October 7, 2017

agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK.

Effective immediately, agenda21 Digital has become Addison Lee’s retained agency to oversee all aspects of Addison Lee’s digital footprint. Addison Lee is the world’s largest managed car operation, providing a premium service through its’ fleet of 5,000 vehicles.

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JICWEBS update on online ad viewability initiative

by on June 25, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.

TheIAB UK” guidelines, initially produced in January 2014 to help advertisers and their agencies assess which companies to use to measure online ad viewability, is being replaced by an updated version, reflecting how the viewability issue has changed over the last 18 months. [more…]