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Peugeot launches new Just Add Fuel campaign targeting millennials

by on February 19, 2016

Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car.

Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and road tax. JAF has been made available to millennials for the first time because it now comes with telematics (technology that monitors the quality of your driving) - which means millenials can now afford to drive a brand new Peugeot, instead of the usual option available to them; doing up an old banger. [more…]

Movers and Groovers : Summit appoints Martin Corcoran as Head of Insight Consulting

by on January 8, 2016

Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting.

Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.

More Movers and Groovers from theMarketingblog


Movers and Groovers : Fetch hires Creative Director in London

by on June 30, 2014

Leading mobile experts add creative firepower to bolster offering -

London. 30 June 2014. Fetch has appointed Paul-Eric Lefebvre to the newly created role of Creative Director for its London office.Reporting into the agency’s Chief Operating Officer (COO), Greg Grimmer, Lefebvre will be charged with driving and delivering outstanding work across all Fetch’s clients which include, eBay, Sony Music and William Hill.

His brief will be to drive creative direction across all of the agencies output, which already takes in mobile, cross-screen, multi-platform and digital out of home campaigns.


Websites designed to automatically display content in the most appropriate way / Internet Advertising Bureau UK (IAB)

by on September 30, 2013

Research released today by the Internet Advertising Bureau UK (IAB) reveals that 11% of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using.

Called ‘responsive design’, the content is optimised to reflect whether a consumer is using a PC, laptop, tablet or smartphone to visit the website. The research, from the third wave (August 2013) of the IAB’s study on the prevalence of mobile optimised websites amongst leading advertisers in the UK, reveals the 11 using responsive design are Peugeot, Nissan, Direct Line, Go Compare, Sainsbury’s Bank, Sky, EE, Microsoft, Colgate-Palmolive, the Department of Health and Chanel. [more…]

Peugeot RCZ Gears up for Primesight London Waterloo domination

by on February 26, 2013

Peugeot is to launch an outdoor advertising campaign for its new RCZ model with a total takeover of all Primesight’s out of home advertising space in London’s Waterloo that surrounds the UK’s busiest station, in an exclusive deal.

Beginning from February 26th, Primesight will host a two week campaign across its Waterloo domination which consists of 21 billboards for the new Peugeot RCZ that will target a stylish, career driven audience accessing the railway terminus. The campaign will return on the 25th March for another two week long period. [more…]

INITIALS Marketing boosts creative team with senior hires

by on June 16, 2012

INITIALS Marketing is boosting its creative credentials with the appointments of two senior hires.

Mat O’Brien returns to INITIALS – he was a senior art director for two years at the agency previously – to take on the role of creative director, joining incumbent Allan Guy to oversee all creative output. O’Brien, who joins INITIALS from The Bank, brings 10 years of experience in creating national, pan-European and integrated campaigns, covering sales promotion, digital, experiential, above and below-the-line.


INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]