Channel 4 is revealing the shocking online abuse directed at people in ads. It’s in a disturbingly eye-opening break airing on Friday night. The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They […]
“Shocking online abuse directed at people in ads” Read More »
Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand’s first foray into the mid-morning snack market. TheMarketingblog wants to
‘Dairy Milk Oat Crunch’ : Could this be the worst Cadbury ad ever? Read More »
The UK’s most successful female marketers were honoured last night at the annual Women in Marketing (WIM) Awards. Founded by volunteer, Ade Onilude, and organised by the Chartered Institute of Marketing (CIM) the WIM awards celebrate the achievements of female
Women for Women / Winners of the Women in Marketing (WIM) Awards Read More »
In the media sector, reputation plays a hugely important role in selecting the right media partners. This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction
Carat has appointed Mark Brennan to head of mobile from his role as emerging platforms director at MEC. GroupM has made Chris Copeland, formerly head of GroupM Search, chief executive of new innovation unit GroupM Next. Cary Tilds, currently leader
CMW develops digital communications platform for nationwide launch of McCain’s mega shopper brief
McCain’s launches ‘Lucky Spuds’ Read More »
