Graphic & motion design tool Crello has launched a mobile app for iOS, enabling social media enthusiasts to create eye-catching visuals in just a few minutes, directly on their iPhone.
While every business owner wants to market their products or services in the best possible way, but not everybody has wads of cash to invest in high-end marketing campaigns during the initial stage.
However, this doesn’t mean that you cannot promote your business out there. Before the internet came into existence, there were only very few low-cost marketing techniques.
There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?
We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.
Pinterest offers great benefits for the use of marketing strategies as it improves SEO positioning on the web and increases sales.
Pinterest is a social network used to share images that allows users to create and manage photos through categories or thematic boards. The mode of use is simple and intuitive; it allows uploading photos or owning infographics and also searches the images of other users to add them to their boards.
In addition to this, you can follow the boards of other users who produce interest.
Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.
However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.
Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.
So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]
A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.
So here is our top ten list of things to do to avoid problems with social media prize promotions.
Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.
[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.
Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
